01 — Brand Story
Who we are
Gary Center is a premium custom print platform for creators, brands, and OG early adopters. We combine Sticker Mule-quality products with crypto rewards and community membership. Our voice is confident, welcoming, and a little rebellious — we make everyone feel like they're first.
02 — Logo
Logo system
Primary horizontal
Reversed on navy
On orange
Icon mark only
03 — Color
Palette
Orange
#FF6B35 · RGB 255, 107, 53
Primary CTAs, accents, sticker vinyl
Orange Light
#FF8F65 · RGB 255, 143, 101
Gradients, hover states
Navy
#1A1F36 · RGB 26, 31, 54
Text, backgrounds, Pro UI
White
#FFFFFF · RGB 255, 255, 255
Backgrounds, reversed logos
Gray 50
#F9FAFB · RGB 249, 250, 251
Section backgrounds
Gray 500
#6B7280 · RGB 107, 114, 128
Secondary text
04 — Typography
Type scale
Primary: Geist / system-ui stack
| Style | Size | Weight | Use |
|---|---|---|---|
| Display | 48–72px | 800 | Hero headlines, flash deals |
| H1 | 36–48px | 700 | Page titles |
| H2 | 24–32px | 600 | Section headers |
| Body | 16–18px | 400 | Paragraphs, product copy |
| Caption | 12–14px | 500 | Labels, metadata, OG badges |
05 — Sticker Specs
Print specifications
Circle 3″
- · 900×900px @ 300 DPI
- · 1/8″ bleed
- · Matte vinyl
- · Kiss-cut or sheet
Bumper 10×3″
- · 1500×450px @ 150 DPI
- · 1/8″ bleed
- · UV-resistant vinyl
- · Rectangle cut
Die cut
- · Any shape within 3″
- · Vector path required
- · 1/8″ bleed all sides
- · SVG/PDF/AI
Holographic
- · Add 15% contrast boost
- · Avoid fine text < 8pt
- · Dark backgrounds preferred
- · Premium tier
Brand circle
Bumper + QR
Founding OG QR
06 — Voice & Tone
How we talk
Do say
- "You're OG #847 — that's forever."
- "$19 for 50 stickers. Free shipping."
- "Upload your art. We'll handle the rest."
Don't say
- "Leverage synergistic print solutions"
- "Users may experience delays"
- "Submit ticket for assistance"
Download everything
Full brand kit with logos, stickers, promo, and drop zones.